About the Company:
Our client is a well-established New Zealand business with a strong national presence and a network of diverse, people-centred communities across the country. With a clear purpose focused on creating meaningful experiences and improving the lives of the people it serves, the organisation puts wellbeing, connection, and a sense of belonging at the heart of everything it does.
Having grown rapidly in recent years through strategic expansion and new site development, the organisation is now entering an exciting new phase. As part of its forward-looking strategy, it is investing in a purpose-led, customer-first approach that deepens local engagement and elevates the overall experience for its customers and communities.
The Brand and Marketing team has expanded into a high-performing, multidisciplinary group spanning digital, communications, content, PR, marketing operations, and local marketing. Known for collaboration, creativity, and momentum, the team embraces fresh thinking and brings energy to new initiatives. An ambitious new strategy aims to position the organisation as one of the most trusted and loved brands in New Zealand.
Guided by values that emphasise connection, teamwork, innovation, and doing what’s right, this is an organisation where people feel supported and empowered to deliver meaningful impact.
Why Join?
This role offers the opportunity to help shape a critical function within a fast-moving, people-first organisation. You’ll work with a passionate team, lead initiatives that matter, and see the direct impact of your work. Expect variety, challenge, creative collaboration, and a culture that celebrates innovation and new ideas.
About the Role
Reporting into the fantastic National Marketing Manager this Local Area Marketing Manager role is to support a diverse product portfolio and lead locally focused marketing initiatives across multiple communities nationwide. This role is integral to driving engagement, enhancing local brand presence, and supporting broader organisational goals. It is a genuinely integrated marketing position with variety, working closely with the team at a local level as well as the wider collaborative marketing team.
In this role, you will:
- Partner with local sales and operations leaders to deliver tailored, community-level marketing plans
- Design and execute end-to-end marketing programmes that support lead generation, brand awareness, and conversion
- Develop on-brand local marketing content, materials, and events in collaboration with agencies and internal stakeholders
- Analyse campaign performance and embed a test-and-learn optimisation approach
- Monitor market trends, competitive insights, and customer feedback to inform local strategies
- Manage budgets and resources to maximise impact and efficiency
- Lead a designated portfolio area within the marketing team and share expertise across the group
- Work closely with external agencies to deliver high-quality outputs
- Champion the organisation’s values and build strong, collaborative relationships across the business
- This role can be based in either Auckland or Wellington.
About You
You are an experienced, values-led generalist marketer with experience in local area marketing (or retail) who enjoys having tangible, local-level impact. Commercially astute, proactive, and relationship-driven, you bring strong EQ, attention to detail, curiosity, and an openness to learning. You thrive in roles where collaboration and meaningful outcomes matter.
What you’ll need:
- Intermediate-level marketing experience within a fast paced service-led or customer-facing environments (sector is flexible)
- Experience working within medium to large organisations where innovation is encouraged
- Background managing a product portfolio or tailored local implementations across different regions or communities
- Broad generalist marketing skills across digital, print, brand, local events, and community-focused marketing
- A data-led, insight-driven approach, with experience supporting sales-led marketing outcomes
- Proven ability to design and execute high-impact marketing campaigns focused on lead generation and brand visibility
- Strong commercial acumen and alignment between marketing activity and business goals
- Excellent communication and relationship skills across all levels of an organisation, with strong listening and influencing capability
- Experience partnering with external agencies and suppliers
- Proficiency in CRM platforms, Microsoft Office, and marketing tools
- Strong project, time, and budget management abilities
- A super collaborative, solutions-focused mindset and a genuine desire to contribute to meaningful, community-based impact
To find out more, please get in touch with Suzie Gates on 0221599311 for a confidential chat, OR pls be sure to apply now to get your CV in the mix.
To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.
At Tribe we have our guiding light to show us the way. We bring our whole selves to work. We encourage inclusion in every single interaction. We genuinely care about people and are curious about their stories. We celebrate all points of view. We will help you find your tribe, the same way we have. We’re all on a journey together so come along…