Digital Marketing
Permanent
Auckland
Posted 03/02/2026

eCommerce Manager

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About the Company:
  • A well-established, New Zealand retail brand with strong momentum
  • Experiencing consistent year-on-year growth
  • Ambitious plans to scale its ecommerce and digital capability
  • Customer-obsessed, performance-driven and collaborative
  • Small, agile head office where ideas turn into action quickly

About the Role:
This is a fantastic hands-on ecommerce leadership role with genuine ownership.

You’ll take full responsibility for the ecommerce channel - trading performance, growth, optimisation and customer experience, and play a key role in shaping how digital supports the wider business.
  • Own and trade the ecommerce channel with full P&L accountability
  • Drive revenue, margin, CRO, traffic and customer growth
  • Build and deliver the ecommerce promotional and trading calendar
  • Help shape and execute the digital roadmap
  • Lead continuous Shopify optimisation and CX improvement
  • Leverage data, analytics and automation to unlock growth
  • Manage digital agency partners and development priorities
  • Lead, coach and support a Marketing Coordinator and eCommerce Specialist. Work closely with the Customer Service team and the Head of Retail.
  • Be the go-to voice for ecommerce in commercial decision-making
This is a role for someone who loves being close to the numbers, testing ideas, optimising performance and seeing the impact of their work quickly.

About You:
You’re a commercially minded ecommerce operator who thrives on momentum, ownership and results.
  • A strong track record growing ecommerce within a retail business
  • Confident trading an online channel and owning performance outcomes
  • Solid Shopify experience (or a comparable ecommerce platform)
  • Data-led, curious and commercially sharp
  • Comfortable moving between strategy and execution
  • A natural collaborator who enjoys working cross-functionally
  • A supportive people leader who brings energy and clarity to the team
Apply Now!

To find out more, please get in touch with Suzie Gates on 0221599311 for a confidential chat.

To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.  

At Tribe we have our guiding light to show us the way.  We bring our whole selves to work.   We encourage inclusion in every single interaction.  We genuinely care about people and are curious about their stories.  We celebrate all points of view.  We will help you find your tribe, the same way we have.  We’re all on a journey together so come along…