Marketing & Brand
Posted 16/09/2025

Product Proposition Lead

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About the Company – Chorus
Chorus is New Zealand’s leading fibre network operator, connecting homes, schools, and businesses across the country. With a bold new strategy and a clear purpose – unleashing potential through connectivity – Chorus is transitioning from a network builder to a network operator that shapes the digital future.

Why people love working at Chorus:
  • Purpose with impact – help more Kiwis get connected and improve lives.
  • Growth and opportunity – contribute to ambitious plans to expand fibre adoption.
  • Culture that cares – collaborative, inclusive, and supportive with hybrid working and wellbeing perks.
  • Innovative environment – be part of a team that encourages curiosity, creativity, and smart problem-solving.
Based in central Auckland, with WFH flexibility.

About the Role 
This is a newly created high-impact role, with the opportunity  to shape how Chorus drives fibre uptake across NZ, focusing on underpenetrated residential and small business segments. Reporting to the experienced Head of Acquisition, you will be the subject matter expert and squad lead, designing, delivering, and optimising customer propositions that grow connections, adoption, and revenue.

What you’ll be doing:
  • Lead cross-functional squads – bring together Marketing, Data Analytics, Product, Customer Experience, and Retail Service Providers to develop propositions.
  • Develop innovative propositions – bundle products, introduce new offerings, or enhance existing services to drive customer uptake and satisfaction.
  • Manage go-to-market execution – including GTM plans, business cases, incentive schemes, launch communications, and post-launch analysis.
  • Drive testing and validation – run pilots, A/B tests, and soft launches to refine propositions before full rollout.
  • Track performance and impact – measure KPIs, optimise adoption, and ensure alignment with ROI targets.
  • Strategic prioritisation – collaborate with the Access Leadership Team to ensure initiatives are aligned with business strategy and underpenetrated segment goals.
  • Stakeholder engagement – influence and align with senior leaders, Retail Service Providers, and cross-functional teams to deliver meaningful outcomes.
  • Market and competitive insight – monitor competitor activity, industry trends, and customer behaviour to continuously improve offerings.
  • Champion customer focus – ensure all propositions are informed by deep insights, customer feedback, and market research.
  • Regulatory and operational compliance – ensure all initiatives meet legal, regulatory, and operational standards.
  • Change leadership – prepare teams and partners for new proposition launches, ensuring smooth adoption and knowledge transfer.
This role is strategic, dynamic, and highly visible, giving you the opportunity to make a real impact on Chorus’ growth and the way New Zealanders connect.

About You – What You’ll Bring
You have a strong track record leading product or segment initiatives that deliver measurable commercial results from the services sector. You’ve successfully developed and executed end-to-end customer value propositions, working collaboratively across internal teams and with external partners, including Retail Service Providers. We’re looking for someone who is strategic, curious, and thrives in a collaborative environment.  

You’ll bring:
  • 10+ years’ experience in proposition, product, or segment management, ideally in telco, technology, utilities, or related sectors.
  • A proven track record of developing, launching, and optimising propositions that drive customer adoption, market share, and revenue growth.
  • Strong leadership and EQ skills – able to lead cross-functional squads, mentor team members, and influence without direct authority.
  • Customer-focused mindset – translate insights, data, and competitive intelligence into compelling, actionable propositions.
  • Commercial acumen – confident with budgeting, forecasting, and connecting investments to measurable ROI.
  • Strategic thinker – see the big picture, prioritise initiatives, and align the squad’s work with broader organisational objectives.
  • Excellent communicator – tell a compelling story, present to senior leaders, partner closely with Retail Service Providers, and cross-functional teams – building  and maintaining  strong stakeholder relationships.
  • Innovative and curious – willing to challenge the status quo, explore new ideas, and continuously improve.
  • Adaptable and resilient – comfortable navigating ambiguity and shifting priorities in a fast-paced, competitive environment.
  • Analytical and data-driven – measure impact, interpret insights, and use evidence to guide decisions and optimise propositions.
  • Passionate about technology and connectivity – understand how fibre and digital solutions transform lives and are motivated to make a meaningful impact.
  • Collaborative and inclusive – thrive working in diverse teams, value different perspectives, and actively contribute to a positive culture.

Why This Role is Exciting
  • Shape the future of fibre adoption in underpenetrated segments across New Zealand.
  • Lead a high-performing squad and influence senior stakeholders.
  • Work in a fast-moving, customer-focused environment where your ideas make a real impact.
  • Competitive salary with STI and other benefits, hybrid working, and a supportive, inclusive culture.
Apply Now!

To find out more, please get in touch with Suzie Gates on 0221599311 for a confidential chat, otherwise pls be sure to apply so your CV is in the mix.

To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.  

At Tribe we have our guiding light to show us the way.  We bring our whole selves to work.   We encourage inclusion in every single interaction.  We genuinely care about people and are curious about their stories.  We celebrate all points of view.  We will help you find your tribe, the same way we have.  We’re all on a journey together so come along…