About the Company:
For over three decades, Ronald McDonald House Charities® (RMHC®) New Zealand has been a 'home-away-from-home' for Kiwi families who need somewhere to stay when their child is hospitalised.
The Ronald McDonald House® and Ronald McDonald Family Room® programmes offer free accommodation and support, taking care of the practical things in life so families can focus on what matters most - each other.
We’re looking for a Donor Experience and Automation Specialist to lead and optimise donor journeys and segmentation strategies. This is a hands-on role combining technical expertise with strategic insight, ensuring donor communications are personalised, consistent, and impactful. The role focuses on improving donor engagement, retention, and lifetime value while championing data integrity and using insights to guide decisions.
About the Role:
- Lead the design, implementation, and optimisation of donor journeys across multiple channels (email, SMS, social media, direct mail) and manage lifecycle stages for regular donors.
- Build, maintain, and segment donor databases for targeted communications, using CRM and marketing automation platforms such as Salesforce.
- Analyse donor behaviour and campaign metrics to identify trends, measure impact, and generate actionable insights for strategic decision-making.
- Oversee onboarding, stewardship, and re-engagement campaigns integrated with CRM, ensuring high-quality, consistent delivery.
- Collaborate with the Revenue Generation team and internal stakeholders, providing support for digital collateral, CRM training, and campaign execution.
- Act as a subject matter expert for fundraising platforms, ensuring data integrity and best practice across systems and channels.
- Identify opportunities to improve donor experience, implement feedback-driven changes, and contribute to innovation in automation and engagement strategies.
About You:
- 3+ years’ experience in fundraising, donor relations, or digital marketing.
- Strong proficiency in Salesforce, marketing automation platforms and CRM data integration.
- Analytical mindset with the ability to interpret data, build dashboards, and optimise campaigns.
- Excellent communication and stakeholder management skills; able to translate technical information into clear insights.
- Proactive, creative, and adaptable, thriving in a fast-paced environment.
- Alignment with RMHC values and a passion for supporting families in need.
Apply Now!
To find out more, please get in touch with Sarah Lewis on 027 221 0767 for a confidential chat.
To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.
At Tribe we have our guiding light to show us the way. We bring our whole selves to work. We encourage inclusion in every single interaction. We genuinely care about people and are curious about their stories. We celebrate all points of view. We will help you find your tribe, the same way we have. We’re all on a journey together so come along…