About the Company:
Skyline Enterprises is a global tourism and attractions business with a simple purpose: to share real fun with the world. With roots in New Zealand and a growing footprint across Asia, North America and Europe, Skyline operates iconic gondolas, luge tracks, adventure activities, dining experiences and immersive attractions that bring people together through gravity-fuelled thrills and unforgettable moments.
With eight operating sites globally and several new developments underway, Skyline continues to evolve how it shows up for guests, balancing strong local autonomy with a cohesive global brand. Headquartered in Queenstown, the business is values-led, commercially minded, and proud of the people behind the brand.
About the Role:
This is a group-level marketing leadership role focused on brand, customer experience, and business partnering. Rather than channel execution, the role exists to help Skyline’s global sites make smarter, more customer-led marketing decisions, while ensuring the Skyline brand is consistently and effectively delivered worldwide.
You’ll lead by influence, acting as a trusted advisor to local site leaders and marketing teams, while owning group brand direction, capability uplift, and selected enterprise marketing technologies.
Key responsibilities include:
- Acting as a trusted marketing business partner to all permanent sites, providing data-driven advice to improve guest experience and ROI
- Leading group marketing services, including end-to-end marketing for seasonal Canadian sites and best-practice guidance for local marketing teams
- Supporting new site developments, including community management, experiential input, and go-to-market planning
- Alongside the General Manager CX & Digital, leading the global Skyline brand, including brand strategy, guidelines, tone of voice, training, audits, and brand protection (trademarks and IP)
- Providing product ownership for customer-facing platforms such as guest loyalty, voice of customer, online cart, CRM and digital signage
- Exploring and delivering proof-of-concept guest focused initiatives [MT3.1](including CRM, web and AI) in partnership with IT, with a focus on scalable, enterprise solutions
- Building analytical and insight capability to better understand trading performance and customer behaviour across sites
- Leading and developing a small team, while influencing a large network of site-based stakeholders globally
The role requires flexibility for occasional cross-time-zone calls and a minimal amount of international travel.
About You:
You’re a senior marketing generalist who enjoys operating in complex environments, working alongside leaders to guide, influence and elevate marketing outcomes.
You bring:
- 10+ years’ experience across brand, marketing, and customer engagement
- Strong commercial acumen, with the ability to translate data into practical advice
- Excellent stakeholder engagement and relationship building skills with proven experience leading through influence
- Confidence mentoring junior–intermediate marketers and advising senior leaders
- A customer-first mindset, with experience embedding insight and voice-of-customer into decision-making
- Comfort operating across brand, CX, technology enablement, and capability building
You don’t need tourism or attractions experience. What matters most is your ability to balance global brand leadership with local reality, navigate ambiguity, and build trust across diverse stakeholders.
If you’re motivated by shaping brands, elevating customer experience, and acting as a true business partner, this role will suit you well.
Apply Now!
To find out more, please get in touch with Siobhan Chaney on +64272062735 for a confidential chat.
To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.
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