About the Company:
Pie Funds is a New Zealand–owned fund manager with a growing brand presence in market. They have a strong focus on helping everyday investors make confident, long-term financial decisions. The business takes an active, considered approach to investing and is known for balancing commercial rigour with a very human, approachable brand.
Pie Funds is recognised for investing in its people and creating a workplace that supports both performance and wellbeing. Team members benefit from flexibility, learning and development support, modern tools and technology, and a strong team culture that values connection, curiosity, and continuous improvement.
About the Role:
Reporting into the Head of Marketing, this is a hands-on, delivery-focused role with room for further growth and development.
You’ll sit within a small, capable marketing team and work closely with internal stakeholders and external agencies to deliver day-to-day marketing activity across the full B2C funnel, from acquisition through to retention.
The role covers a broad mix of brand, client communications, digital campaigns, website content, social media, and events, with plenty of opportunity to get involved end-to-end: briefing, execution, optimisation, and reporting.
Key responsibilities include:
- Executing B2C marketing campaigns across website, EDMs, CRM, social, and paid channels
- Client communications and ongoing brand storytelling
- Working closely with agencies (including content and creative partners)
- Light automation and CRM activity (supported by agencies)
- Supporting campaigns, sponsorships and events in partnership with the Events Manager
- Managing updates to digital and print collateral, with occasional hands-on design work (Canva; Adobe a bonus)
- Ensuring accuracy, compliance, and consistency across all client-facing material
About You:
This role will suit someone who enjoys being close to the work and thrives in a fast-moving, stakeholder-rich environment.
You’ll bring:
- Proven experience in a similar B2C marketing role
- Confidence working across multiple channels (website, EDM, social, campaigns)
- The ability to work well with internal and external (i.e. agencies) stakeholders
- Strong written communication and attention to detail (especially important in financial services)
- Comfort using tools like Canva; exposure to Adobe is a plus
- Basic familiarity with CRM or marketing automation (e.g. Salesforce, HubSpot, or similar)
- A practical, agile mindset, happy in a “build as you go” environment
Experience in investment or financial services is a bonus, but not essential. Attitude, adaptability, and ability to operate in a “start-up-style” environment matter more.
Apply Now!
To find out more, please get in touch with Siobhan Chaney on +64272062735 for a confidential chat.
To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.
At Tribe we have our guiding light to show us the way. We bring our whole selves to work. We encourage inclusion in every single interaction. We genuinely care about people and are curious about their stories. We celebrate all points of view. We will help you find your tribe, the same way we have. We’re all on a journey together so come along…