About the Opportunity
Two Islands is a female-founded wellness brand creating products that genuinely work. B Corp certified and backed by an all-female team, the business has built strong momentum in New Zealand and is now scaling quickly, with recent launches into both Australia and China. Based in Ponsonby, Two Islands is at an exciting stage of growth — expanding its direct-to-consumer presence across new markets, growing retail partnerships, and deepening its community connection.
My client is looking for a hands-on performance marketing leader to drive DTC growth across New Zealand and Australia. This is a high-impact opportunity to join a brand as it finds its stride, taking ownership of digital growth while working closely with the Founder and wider leadership team. It’s a role for someone who can think strategically, execute precisely, and move comfortably between big-picture growth planning and day-to-day optimisation.
In this role, you will:
- Lead digital performance strategy across NZ and AU markets
- Own paid media, CRO, lifecycle growth and subscription revenue
- Drive rapid testing, optimisation and campaign iteration
- Partner with external ecommerce and creative specialists
- Use data, AI tools and experimentation to scale growth
You’ll also play a key role in shaping how performance marketing evolves within the business, with scope to help build the function further as the brand continues to grow.
What You’ll Bring
This role will suit someone coming from a DTC brand or performance-focused agency environment, with strong commercial instincts and a genuine passion for women’s health and wellness. You’ll be someone who is proactive, highly analytical, and motivated by building growth in a hands-on way.
You’ll bring:
- Deep hands-on experience with Meta Ads Manager and paid social
- Strong understanding of CAC, LTV and contribution margin
- Experience scaling ecommerce or DTC brands
- Confident running structured testing and performance analysis
- Experience with Shopify, Klaviyo or similar ecommerce platforms
You’ll likely also be someone who is AI-native, or at least genuinely curious about how AI can be used well to improve efficiency, insight, and growth outcomes.
What’s on Offer
This is a rare opportunity to step into a leadership role with real autonomy and commercial ownership at a brand entering an exciting new phase of expansion.
On offer is:
- Strategic ownership of digital growth and performance
- Opportunity to scale a fast-growing brand into Australia
- High-impact role with autonomy and pace
- Work with a commercially driven leadership team
Alongside this, you’ll join a collaborative, close-knit team in a dog-friendly Ponsonby office, with the chance to help shape the future of a values-led brand making a real impact in the wellness space.
Next Steps?
To keep things simple, we ask that all applications are submitted through this advert. We’ll review applications as they come in and be in touch.
For any questions give Rachael Evans a call on 027 253 9342 for a confidential chat.
To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.
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