Executive
Permanent
Auckland
Posted 20/04/2026

General Manager - Consumer & Brand

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About the Opportunity

This is a rare opportunity to step into a broad commercial leadership role within a rapidly growing, purpose led services organisation. Reporting to the CEO, this role leads the Consumer Division while also shaping group wide brand, marketing, digital, and customer experience strategy.

With strong growth behind it and ambitious plans ahead, the business is now focused on transforming its consumer offering into a modern, scalable, digital first model. This role will effectively “rebirth” the current platform into a future ready operating model, unlocking regional growth and improving customer outcomes.

 
  • Own and lead the Consumer Division P&L, delivering revenue, EBITDA, and growth targets
  • Define and execute a modern consumer strategy across segmentation, pricing, and channels
  • Lead end-to-end transformation of legacy systems into a digital, scalable ecosystem
  • Enable regional growth through clear programmes, tools, and repeatable operating models
  • Shape group wide brand, marketing, customer experience, and digital strategy
What You’ll Bring
  • Proven senior leadership experience in a consumer facing, service led, operational business
  • Strong commercial acumen with P&L ownership and growth delivery experience
  • Demonstrated success leading transformation across systems, digital, and operating models
  • Deep capability across digital marketing, customer experience, and lifecycle management
  • Ability to engage credibly with frontline teams in operational, field-based environments
  • Experience building scalable growth models across regions, channels, or products
  • Strong data literacy with a track record of insight led decision making
  • Resilient, pragmatic leadership style suited to a fast moving, complex environment
What’s on Offer
  • Opportunity to lead a full business unit, extending beyond marketing into P&L ownership
  • Platform to transform a legacy model into a modern, digital first consumer business
  • Exposure to complex operations, investors, and large-scale strategic initiatives
  • Strong growth trajectory, with significant recent revenue expansion
  • High impact leadership role working directly with the CEO and executive team
  • Clear pathway toward broader enterprise leadership and future career progression
  • Purpose led organisation focused on sustainability and positive environmental outcomes
Next Steps? 

To keep things simple, we ask that all applications are submitted through this advert. We’ll review applications as they come in and be in touch.

For any questions give Cameron King a call on 022-073-1320
To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.  


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