Wet & Forget Hire New CFO, Eva Kaminski

We are delighted to share that Eva Kaminski is the new CFO of Wet & Forget.

Tribe Leadership Executive Search, Head of Commerce & Private Equity David Ziebart, partnered with PE firm Direct Capital and Wet & Forget on their most recent search for Wet & Forget’s CFO, after a recent change in company ownership.   

Wet & Forget is a company renowned for its innovative cleaning products. Established in New Zealand in 1995, Wet & Forget quickly gained popularity for its effective and easy-to-use cleaning solutions that require minimal effort. Today, Wet & Forget is an internationally recognised business known for their diversified product line that includes applications for various surfaces and eco-friendly formulas that make routine cleaning tasks simpler for users around the world.

With over 11 years of CFO experience working with the likes of world-famous cosmetics company, Loreal and one of New Zealand's leading supplement brands, Go Healthy, Eva was ready for the next step in her career. We spoke to Eva about her new appointment:

“I am thrilled to join Wet & Forget, an iconic Kiwi business. From the moment I stepped in, I was welcomed with open arms by a team spreading warmth and friendliness. Wet & Forget products are a testament to Kiwi smartness and innovation and the spirit of the founders radiates every corner. Their vision, tenacity, and passion are reflected in the state of art manufacturing facilities and beautifully designed office spaces. And amidst all the seriousness of running a busy manufacturing facility, distribution centre, retail stores and export business, there is always room for laughter. This Kiwi gem embodies excellence, camaraderie, and a touch of magic. I’m honoured to be part of their journey!" Eva Kaminski, New CFO of Wet & Forget

Hugh Cotterill, Direct Capital Director, had this to say about the experience and their most recent hire:

Eva knows what good looks like from her grounding at Loreal and her more recent experience assisting the growth of the highly successful PE owned business, Go Healthy. This relevant experience makes her a highly valued hire for us as we grow Wet & Forget in NZ and offshore”

David and the team at Tribe Leadership Executive Search would like to wish Eva every success in her new role.

“We have no doubt that Eva’s track record of value creation within a private equity, scale-up environment will be extremely beneficial to Wet & Forget, as they transition their ownership structure. Eva has proven experience in CFO roles for complex, international groups going through change. Her commercial mindset coupled with a hands-on approach to financial systems and process improvement, will be great tools for the Board to utilise as they embark on an ambitious growth agenda for the company.

Looking to find the next member of your executive leadership team? Reach out to David Ziebart for a confidential chat. davidz@tribegroup.com


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