Head of Marketing (NZ)

About the Company:

We are excited to be partnering with Skyline on this newly created Head of Marketing role.

Skyline Enterprises is a New Zealand-based global tourism and hospitality business, currently operating in five countries. Since its establishment in 1966, Skyline Enterprises has been a leader in New Zealand tourism, starting with the construction of a Gondola from Queenstown to Bob’s Peak to support a thriving restaurant business.[SK1.1] 

The New Zealand Gondola properties are  iconic tourist attractions, providing visitors with picture postcard views, fine dining experiences, and thrills on the Luge. 

Like any enterprise, Skyline has continually reinvested in its businesses to ensure that Skyline stays at the forefront of the tourism industry. Skyline continues to provide world-class leisure and entertainment experiences for both domestic and international travellers


About the Role: 

We’re looking for a strategic and inspiring Head of Marketing to lead the New Zealand marketing team and drive long-term brand and business growth. This is a rare opportunity to shape the future of one of New Zealand’s most iconic tourism brands.

• You’ll be responsible for long-term marketing strategy across Skyline’s New Zealand businesses. 
• Ensuring cohesive brand alignment, develop and implement integrated marketing strategies across both sites – Queenstown and Rotorua, drive data-informed decision-making, and help transition Skyline from a more traditional marketing approach to one that embraces AI, automation, and emerging technologies. 
• This is a highly collaborative role. You will partner closely with Site General Managers, sales, customer experience and operations teams to build aligned demand-generation strategies, while acting as a trusted advisor to senior leadership through strategic market insights and managing key external partnerships to enhance marketing reach and brand reputation.
• This role requires someone who can lead remotely with impact, fostering engagement across an ambitious marketing team based in Rotorua and Queenstown (Marketing Manager(s), Marketing Exec(s) and Sales & Marketing Exec(s).

About You: 

• You are a visionary marketing leader with a proven track record in shaping brand strategy, driving growth, and building high-performing collaborative teams. 
• With over 5 years in senior roles, you lead with purpose, clarity, and emotional intelligence, inspiring creativity, accountability, and innovation.
• You are commercially sharp and confident influencing at the highest levels, aligning marketing strategy to business goals and delivering results. 
• You are insights-driven, future-focused, and constantly exploring how innovation and data can elevate performance.
• You combine strategic thinking with hands-on execution. You take ownership, move with pace, and bring ideas to life, fast. 
• You’re relentless about delivering outcomes, getting the job done, and making a measurable impact.
• You will be open to regular travel to Queenstown or Rotorua (depending what site you are permanently based at) and be able to demonstrate your ability to lead a portfolio and team across multiple New Zealand locations. 

Apply Now!

To find out more, please get in touch with Rachael Evans on 027 253 9342 for a confidential chat.

To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.  

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