About the Company:
This is a rare opportunity to join one of New Zealand’s largest privately-owned food distribution groups; a nationwide leader supplying fresh produce, butchery, seafood, and essentials to cafés, restaurants, hotels, QSRs, manufacturers and more.
With a national footprint, a massive product range, and strong recent performance despite industry headwinds, this business is well positioned to keep winning market share.
They’re now focused on building and scaling their presence in the Asian foodservice segment, and are looking for a driven, culturally aware BDM who can accelerate growth.
About the Role:
This is a growth-focused position covering the Auckland region, working with Filipino, Thai, Chinese and other Asian restaurants. The size of the channel is currently small, but with the right person in role, the potential is significant.
You will:
- Build a new business pipeline and convert high-potential customers in a competitive, price-sensitive market
- Strengthen relationships with existing operators across bakery, takeaway, roast and lunch bar segments, and restaurants
- Use cultural insight and communication tools (e.g. WeChat) to build rapport and trust
- Identify profitable opportunities, especially in high-value categories where the business has strong capability
- Work collaboratively with operations, logistics and procurement to deliver commercially sound solutions
- Manage your territory effectively, with strong planning, reporting and Salesforce discipline
There is genuine scope to move into leadership as the market grows, or remain focused on frontline sales, depending on your ambitions.
About You:
We’re looking for someone energetic, commercially sharp and relationship-led. You may come from foodservice or another fast-paced sales environment — what matters most is drive, resilience and cultural fluency.
You will have:
- Proficiency in Mandarin or Cantonese
- Strong sales capability and a proven record of building relationships and winning new business
- The ability to operate confidently in a rapid, ever-changing commercial environment
- A solutions mindset and the maturity to navigate operational challenges
- Excellent communication and negotiation skills
- Strong planning, time management and technical skills (Salesforce, MS Office)
- Willingness to work flexibly to suit the trading patterns of the Asian hospitality market
Apply Now!
To find out more, please get in touch with Ben on 0274 656 903 for a confidential chat.
To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.
At Tribe we have our guiding light to show us the way. We bring our whole selves to work. We encourage inclusion in every single interaction. We genuinely care about people and are curious about their stories. We celebrate all points of view. We will help you find your tribe, the same way we have. We’re all on a journey together so come along…