About the Opportunity
Hancocks Family Merchants is New Zealand’s largest family-owned beverage distributor, taking pride in curating and delivering some of the finest local and international beverage brands to New Zealand. With a world-class portfolio of more than 250 enviable brands across Wine, Spirits, Mixers, Beer & Cider. Importantly, Hancocks Family Merchants is a family business with family values, passion and agility where decisions are made locally and executed with excellence. The business is well regarded and awarded for its people, culture, brands and service.
With strong ambitions and significant growth ahead, Hancocks is investing heavily in its beer portfolio and has recently secured the rights to an iconic international beer brand that will reshape the category locally.
This is a Brand Manager role with full ownership of the Corona brand in New Zealand. The role spans strategy, execution and performance across grocery, traditional liquor and on premise.
You will be responsible for:
- End-to-end ownership of the Corona brand portfolio
- Developing and delivering brand and marketing strategy across all channels
- Managing all aspects of a large marketing budget to develop engaging promotional and trade activity plans, ensuring the brand is executed with excellence
- Working closely with sales, category and client teams to develop insights, initiatives, programs and tools to drive growth and execution
- Internal and external stakeholder management
- Forecasting, ordering and managing supply for a high-volume global brand
- Analysing scan data, brand health and performance to guide decisions
This role carries significant scale and accountability and would sit closer to Senior Brand Manager level in a multinational FMCG organisation.
What You’ll Bring
You are a passionate and commercially driven FMCG Brand Manager who enjoys owning a brand from strategy to execution, being close to the numbers, the market, and the sales team.
You will likely bring:
- 3 to 5 years’ experience in FMCG brand management
- Strong off-premise experience across grocery and traditional liquor
- Experience managing large budgets and agency relationships
- Confidence working with scan data and performance reporting
- Commercial acumen and comfort in senior stakeholder discussions
- A hands-on, accountable style with strong attention to detail
Beer or alcohol experience is preferred, but strong FMCG brand managers with the right fundamentals will also be considered.
What’s on Offer
- End-to-end ownership of an iconic global brand in a high-growth NZ market
- Big-budget brand leadership with genuine commercial influence and visibility
- Long-term career development in a values-led, fast-moving NZ business
Next Steps?
To keep things simple, we ask that all applications are submitted through this advert. We’ll review applications as they come in and be in touch.
For any questions give Josh Pidduck a call on +64 22 639 2831 and quote Job ID: 17002 for a confidential chat.
To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.