About the Company:
K9 Feline Natural, part of the Natural Pet Food Group (NPFG), is a premium pet nutrition business built on the belief that pets thrive on food inspired by what they would instinctively eat in nature.
Crafted the New Zealand way, K9 Feline Natural uses the best ingredients, partners, and processes from New Zealand and beyond. The business goes the extra mile to ensure ethical, sustainable, and traceable practices in everything it does.
From its base in Christchurch, the business was the first to export freeze-dried pet nutrition from New Zealand to the world and now exports to markets across North America, Australia, and Asia. With innovation, quality, and sustainability at its core, the brand continues to grow globally while staying true to its founding belief.
About the Role:
Reporting to the Senior Brand Manager, the Assistant Brand Manager role offers broad, hands-on exposure across brand, digital, and innovation projects. The role is ideal for someone early in their marketing career who enjoys rolling up their sleeves, owning tasks end-to-end, and learning how strong global brands are built and brought to life across multiple export markets.
You’ll support the execution of global brand strategy, help deliver campaigns and content, and work closely with agency partners and cross-functional teams.
You’ll be responsible for:
- Supporting brand strategy and activity across domestic and international markets
- Leading organic and paid social content execution alongside agency partners
- Managing website content, eDM campaigns, and CRM activity across NZ, Australia and the US
- Contributing to new product development projects and go-to-market execution
- Pitching in across a wide range of brand and marketing projects within a collaborative team
About You:
This role would suit someone early in their marketing or brand career who is curious, proactive and keen to learn - or an Assistant Brand Manager who enjoys being hands-on and close to execution.
You’ll likely bring:
- A degree in marketing, business or a related field, or equivalent early-career experience
- A genuine passion for brand, digital and consumer marketing
- Comfort working across a broad scope, from strategic thinking to hands-on delivery
- A proactive, can-do attitude with strong attention to detail and organisational skills
- Confidence working with multiple stakeholders and agency partners
- A desire to learn, grow, and be mentored within a collaborative team
FMCG experience is not essential. Candidates from adjacent consumer, digital or e-commerce environments are also encouraged to apply.
What we offer:
- Competitive salary and bonus structure
- Flexible working options and free onsite parking
- Ongoing learning, development, and mentoring
- Staff and friends & family discounts
- One paid volunteer day per year for a charity or non-profit aligned to your values
- Donation matching for causes you’re passionate about
- A pet-friendly office, close to Hagley Park & local cafés, and strong team culture
Apply Now!
To find out more, please get in touch with Josh Pidduck on +64 22 639 2831 for a confidential chat.
Applicants must be New Zealand citizens, residents, or hold a valid visa with the right to work in New Zealand.
At the appropriate stage we will request your references. Please do not include them on your CV when applying.
At Tribe we have our guiding light to show us the way. We bring our whole selves to work. We encourage inclusion in every single interaction. We genuinely care about people and are curious about their stories. We celebrate all points of view. We will help you find your tribe, the same way we have. We’re all on a journey together so come along…