About the Opportunity
Meadow Mushrooms is a 55-year-old, family-owned New Zealand business and a market leader in the fresh produce sector. Vertically integrated and sustainability-led, the business grows, packs and distributes mushrooms nationwide, supplying customers across grocery, foodservice, wholesale and distribution.
With a strong reputation for category leadership, innovation and long-term thinking, Meadow Mushrooms is a values-driven organisation where people take pride in their work. The culture is practical, performance-focused, and grounded in the primary sector, with leaders expected to stay close to the operation and the people.
This is a senior, hands-on Head of Sales role and a key member of the Senior Leadership Team. You will lead sales strategy and execution nationally, with a strong focus on grocery as the largest channel, while remaining closely involved in the day-to-day realities of the business.
You will be responsible for:
- Owning and delivering the national sales strategy across all channels
- Leading grocery relationships with Foodstuffs North Island, Foodstuffs South Island and Woolworths New Zealand
- Overseeing sales performance across foodservice, wholesale and distributor channels
- Leading, supporting and developing the sales and customer service teams
- Staying close to customers, operations and the farm environment
- Stepping in to support day to day execution when required, not just directing from a distance
- Driving category growth and increasing per capita consumption
- Leading S&OP and aligning sales, operations and logistics
- Owning revenue, margin and sales related EBITDA outcomes
This role is Christchurch based, with a strong expectation of being present in the business and actively involved from strategy through to execution.
What You’ll Bring
You are a senior FMCG sales leader who combines strategic capability with a genuine willingness to roll your sleeves up. You are comfortable leading from the front and getting involved where needed.
You will likely bring:
- Senior sales leadership experience within New Zealand FMCG
- Strong grocery experience, ideally with Foodstuffs and Woolworths
- Exposure to food or primary sector categories, ideally produce
- A practical, hands-on leadership style that builds credibility
- Willingness to step into detail and support the team when required
- Strong commercial and financial acumen
- A customer and consumer-centric mindset
This role will not suit someone who prefers to operate at arm’s length. It will suit someone who enjoys being part of the business, working alongside their team, and taking pride in execution as well as strategy.
What’s on Offer
- Lead national sales and shape strategy for a market-leading brand
- Hands-on role with real influence across operations and customers
- Join a family-owned business with strong values and growth focus
Next Steps?
To keep things simple, we ask that all applications are submitted through this advert. We’ll review applications as they come in and be in touch.
For any questions give Josh Pidduck a call on +64 22 639 2831 and quote Job ID: 17019 for a confidential chat.
To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.
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