About the Company:
Meadow Mushrooms is one of New Zealand’s great entrepreneurial stories. Founded in 1970, this family-owned business has grown into the country’s leading mushroom producer - delivering around 9 million mushrooms every week. Meadow Mushrooms has become recognised as a market leader in fresh produce and globally in the mushroom industry. As a vertically integrated, sustainably led operation, Meadow Mushrooms grows, harvests, packs and distributes nationwide, supplying major grocery retailers, foodservice partners and wholesale markets.
With a reputation for innovation, category leadership and long-term thinking, Meadow Mushrooms is a values-driven organisation where people take pride in what they do. The culture is grounded, practical and performance-focused — leaders stay close to the operation, the customers and the people who make it all happen.
The Opportunity:
Step into a dynamic, hands-on Head of Sales role as a key member of the Senior Leadership Team. This is your opportunity to shape and lead national commercial strategy and execution, driving performance with a strong focus on customer and consumer needs.
Fresh produce is one of the fastest-paced and most exciting categories in FMCG. It offers a unique chance for an ambitious sales leader to influence growth, champion innovation, and play a pivotal role in shaping the company’s future success.
You will:
- Own & deliver the national sales strategy across all channels
- Own revenue, margin and sales-related EBITDA outcomes
- Facilitate strategic relationships with Foodstuffs North Island, Foodstuffs South Island, Woolworths New Zealand, wholesale markets and foodservice customers
- Lead, support, develop and manage the performance of the sales and customer service teams
- Stay close to customers, consumers, operations and the farm environment
- Lead from the front and step in to support day to day execution when needed
- Drive category growth initiatives and increased per capita consumption
- Lead S&OP and aligning sales, operations and logistics
- Manage end-to-end logistics in partnership with customers
This role is Christchurch-based, with strong on-site presence expected to stay connected to the business and its people.
About You:
You’re an experienced FMCG sales leader who thrives in both strategic and operational environments. You enjoy being part of the business and bring a genuine willingness to roll your sleeves up and be actively involved. You’re commercially astute, customer‑centric and energised by the pace of fresh produce — and you have a real passion for food and the primary sector that drives your commitment to delivering exceptional results.
You will bring:
- Proven sales leadership experience within NZ FMCG
- Strong commercial and financial acumen
- Demonstrates experience and a genuine passion of food, fresh or primary sector categories
- A practical, action-oriented leadership style that builds trust and credibility
- A willingness to step into detail and support your team when needed
- Consumer marketing and logistics experience is preferrable
- A passion for driving performance, growth and executional excellence
If you’re driven by delivering results and growing a business, and you value collaboration within a down-to-earth, high-performing team, this role could be an excellent fit. You take pride in executional excellence, bring strong strategic thinking, and have a genuine passion for the industry. If you’re excited by the chance to contribute to a proud Kiwi business with a strong legacy and an ambitious future, we’d love to hear from you.
Apply Now!
To find out more, please get in touch with Josh Pidduck on +64 22 639 2831 for a confidential chat.
To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage, we will request your references. We ask that you do not include them on your CV when applying.
At Tribe we have our guiding light to show us the way. We bring our whole selves to work. We encourage inclusion in every single interaction. We genuinely care about people and are curious about their stories. We celebrate all points of view. We will help you find your tribe, the same way we have. We’re all on a journey together so come along…