Marketing & Brand
Permanent
Bay of Plenty
Posted 05/05/2026

Marketing Lead

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About the Opportunity
  • Join Skyline Enterprises Limited, a leader in NZ travel and tourism, driven by a clear purpose: to share real fun with the world.
  • You’ll be the execution lead for the Rotorua site, owning day-to-day marketing and the practical roll-out of initiatives that drive visitation and revenue.
  • This is an executional role: from improving on-site signage, messaging and wayfinding, to pushing out timely promotions and smarter BAU activity.
  • You’ll work closely with the on-site team (sales/events/ops) to build momentum behind key initiatives such as food & beverage campaigns, seasonal pushes, events and local market opportunities.
  • You’ll work closely with the NZ marketing team to ensure Rotorua activity supports brand consistency across channels.
  • Support industry partnership and joint venture campaigns and coordinate Rotorua participation in relevant regional/national tourism initiatives.
  • Lead and develop one direct report (Marketing Coordinator), and manage external creatives/vendors to deliver high-quality campaign and content outputs.

What You’ll Bring
  • 5+ years’ broad marketing experience where you’ve had to juggle multiple priorities (experience in a fast-paced environment such as FMCG/retail is beneficial).
  • A practical, sleeves-rolled-up approach is essential!
  • Proven experience taking ideas to market across a mix of channels (not only social): eDM, local partnerships, on-site comms, paid activity etc.
  • Strong stakeholder confidence - you can work with busy, hands-on teams and keep campaigns moving.
  • A customer-first mindset and the ability to translate insights into action (what will actually get people through the gates/into dining/into key experiences).
  • Solid coordination skills across content and production (briefing design, managing suppliers, keeping timelines tight, and maintaining brand consistency).
  • Leadership potential (direct report experience is helpful, not essential).

What’s on Offer
  • A role with real visibility: your work shows up across the site and directly impacts the visitor experience.
  • Variety and pace: a mix of site initiatives, local campaigns, partner activity and content coordination (no two weeks look the same).
  • A supportive NZ marketing set-up - you’ll be closely connected to the wider marketing team, with space to contribute to bigger-picture conversations while staying delivery-focused.
  • Hybrid work options. 
  • Queenstown travel 2–3 times per year for planning sessions and team connection.
  • Work with a brand that’s proudly experience-led. If you like marketing that’s tangible, commercial and fun, you’ll enjoy this role.

Next Steps? 
To keep things simple, we ask that all applications are submitted through this advert. We’ll review applications as they come in and be in touch.

For any questions give Siobhan Chaney a call on +64 27 206 2735 and quote Job ID: 17764 for a confidential chat.

To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.  

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