Insights

Russell Spratt: Te Ao Māori in New Zealand Workplaces
What "Culture Fit" Actually Means (and What It Shouldn't)
"Culture fit" isn't the problem, using it as a vibe check is. We break down why the wrong version of culture fit quietly kills diversity and performance, and what to ask instead if you want it to actually work.

Unemployment hits 5.6%. Here's what the headline doesn't tell you
Unemployment has climbed to 5.6%, the highest rate in over a decade. But for employers, a deeper candidate pool and steady job growth tell a more useful story than the headline number. Tribe Group CEO Bruce Pilbrow breaks down what it actually means for your hiring plans.

Smart Environmental appoint new GM, Consumer & Brand
Tribe Executive are proud to share the appointment of Kevin Leith as General Manager - Consumer & Brand at Smart Environmental, supporting the company's next phase of consumer growth, digital transformation, and brand strategy.

Kristen Lunman: Building Workplaces Where People Thrive
Your job ad says "AI skills." So what?
According to the latest reports, AI mentions in NZ job ads doubled in a year. In this piece e unpack what "AI skills" should actually mean to hiring managers, and why your screening process is likely the weakest link.

Culture Isn't a Soft Metric. It's the Growth Lever.
Ten years ago, if you raised "culture" as a driver of EBIT in a boardroom, Tribe Group co-founder Jenny Jones says you'd get laughed out of the room.

Why Search-Based Recruitment Drives Success
Rip up the job description. Start again. That's the challenge James Brooke, co-founder of Tribe Group, puts to every board and hiring manager he works with.

James Brooke: Why Great Leaders Hire Differently
Why Your Employer Reviews Matter More Than Your Careers Page
Reviews and employee-generated content now shape how candidates see a company more than anything the company says about itself, especially among younger candidates. We break down why that matters and what employers can actually do about it.
Job Hugging: Why Kiwis Are Staying Put, and What Would Change Their Mind
Job hugging is on the rise, with candidates staying put rather than risking a move in an uncertain market. But salary dissatisfaction hasn't gone away, it's still the top reason people would leave, so retention now hinges on addressing value, not just headline pay.

The Path to Executive Leadership for Marketers
At Tribe's latest event, executive leaders who came up through marketing shared their honest perspectives on what it really takes to make the leap from marketing function to the top seat.