Insights

One of the reasons Tribe is called Tribe, is that we believe that successful tribes ensure there is a focus on both culture and storytelling as a way of ensuring their longevity.
Kōrero paki
Executive
Culture & High Performance
Podcasts
23 min watch

Russell Spratt: Te Ao Māori in New Zealand Workplaces

Career Advice Hub
Hiring Strategy & Advice
3 min read

What "Culture Fit" Actually Means (and What It Shouldn't)

"Culture fit" isn't the problem, using it as a vibe check is. We break down why the wrong version of culture fit quietly kills diversity and performance, and what to ask instead if you want it to actually work.

Tribe Group comments on unemployment stats and impact on NZ workforce
Hiring Strategy & Advice
Case Studies
3 mins read

Unemployment hits 5.6%. Here's what the headline doesn't tell you

Unemployment has climbed to 5.6%, the highest rate in over a decade. But for employers, a deeper candidate pool and steady job growth tell a more useful story than the headline number. Tribe Group CEO Bruce Pilbrow breaks down what it actually means for your hiring plans.

Tribe Executive proud to appoint new General Manager Consumer and Brand at Smart Environmental
Case Studies
Executive

Smart Environmental appoint new GM, Consumer & Brand

Tribe Executive are proud to share the appointment of Kevin Leith as General Manager - Consumer & Brand at Smart Environmental, supporting the company's next phase of consumer growth, digital transformation, and brand strategy.

Culture & High Performance
Podcasts
30 min watch

Kristen Lunman: Building Workplaces Where People Thrive

A hiring manager reviewing job applications at a desk, illustrating how AI is changing candidate screening in New Zealand.
Hiring Strategy & Advice
Career Advice Hub
7 min read

Your job ad says "AI skills." So what?

According to the latest reports, AI mentions in NZ job ads doubled in a year. In this piece e unpack what "AI skills" should actually mean to hiring managers, and why your screening process is likely the weakest link.

Jenny Jones, Tribe Group co-founder, discussing culture and executive hiring on the Find Your People podcast
Executive
Hiring Strategy & Advice
Culture & High Performance
4 min read

Culture Isn't a Soft Metric. It's the Growth Lever.

Ten years ago, if you raised "culture" as a driver of EBIT in a boardroom, Tribe Group co-founder Jenny Jones says you'd get laughed out of the room.

James Brooke, Tribe Group co-founder, discussing executive search on the Find Your People podcast
Executive
Hiring Strategy & Advice
3 min read

Why Search-Based Recruitment Drives Success

Rip up the job description. Start again. That's the challenge James Brooke, co-founder of Tribe Group, puts to every board and hiring manager he works with.

Podcasts
Executive
Hiring Strategy & Advice
35 min watch

James Brooke: Why Great Leaders Hire Differently

Hiring Strategy & Advice
3 min read

Why Your Employer Reviews Matter More Than Your Careers Page

Reviews and employee-generated content now shape how candidates see a company more than anything the company says about itself, especially among younger candidates. We break down why that matters and what employers can actually do about it.

Hiring Strategy & Advice
Career Advice Hub
4 min read

Job Hugging: Why Kiwis Are Staying Put, and What Would Change Their Mind

Job hugging is on the rise, with candidates staying put rather than risking a move in an uncertain market. But salary dissatisfaction hasn't gone away, it's still the top reason people would leave, so retention now hinges on addressing value, not just headline pay.

Events
4 min read

The Path to Executive Leadership for Marketers

At Tribe's latest event, executive leaders who came up through marketing shared their honest perspectives on what it really takes to make the leap from marketing function to the top seat.