About the Opportunity
Ford is an iconic global brand with a proud local legacy, and a culture built on respect, service, and delivering a great customer experience across the full lifecycle (pre-sales, service and after sales).
Based in Ellerslie, Ford NZ is on a transformation journey to remain an innovative market leader. With deep heritage (120 years in NZ) and the scale of a global organisation, it’s a fast-moving environment where pace, process, governance and stakeholder management matter — you’ll be comfortable navigating structure and ambiguity while keeping delivery tight and outcomes clear.
The marketing team is a highly collaborative, delivery-led environment with strong cross-functional involvement. Marketing works closely with Product, Sales and the wider business, and success comes from people who can work through complexity, influence stakeholders, and maintain momentum while operating within a global brand and governance framework.
Tribe are proud to be partnering with Ford on a number of new roles to support their mission to grow market share.
This Product Marketing Manager – Ranger role is the commercial and product marketing owner for Ford Ranger in New Zealand. You’ll own performance end-to-end across market share, profitability and lead generation, with a wide stakeholder group across Ford NZ, the dealer network, and global teams.
In this role, you will:
- Own Ranger strategy and performance across market share, profit and lead generation
- Provide upstream product input — feeding voice-of-customer into global teams
- Shape and deliver product differentiation: positioning, messaging and competitive advantage
- Lead launch planning and execution (pricing, dealer readiness, training, events, comms)
- Drive demand generation across campaigns and channels, partnering with the wider marketing team
- Work closely with Sales (incl. fleet/government channels) to support conversion through the funnel
- Partner with Sales Operations on ordering/forecasting inputs (mix, variants, colours)
- Own agency briefing and delivery — ensuring campaigns land on time, on budget, and hit KPIs
- Ensure product and campaign claims are accurate, compliant and launch-ready (detail matters)
What You’ll Bring
- Proven B2C product marketing / commercial ownership experience (8+ years preferred)
- Strong automotive and commercial vehicle exposure strongly preferred (ute/pickup/van/truck)
- Commercial confidence: business cases, margin thinking, performance trade-offs
- Comfortable with product/technical detail without getting overly technical or verbose
- Exceptional project management and delivery discipline — lots of moving parts at once
- Stakeholder influence: can align Sales, Product, Marketing, Dealers and global counterparts
- Strong analytical ability — tracking KPIs and using insights to adjust plan and spend
- Strong agency management — crisp briefs, high standards, and follow-through to delivery
What’s on Offer
- Rare “product owner” remit for one of NZ’s most high-profile vehicle brand
- Broad scope: product, commercial performance, launches, campaigns and dealer enablement
- High pace, high complexity role with real influence and visibility across the business
- Collaborative team culture with autonomy, support, and clear accountability
- Opportunity to work within a global organisation and shape outcomes locally and upstream
- Some travel to connect with market and dealer network (not sales-level travel)
Next Steps?
To keep things simple, we ask that all applications are submitted through this advert. We’ll review applications as they come in and be in touch.
For any questions give Suzie Gates a call on 0221599311 and quote Job ID: 18364 for a confidential chat.
To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.
Tribe is a group of specialist teams, each of who truly understand their world, and together they partner to understand yours. Whether you’re looking for your next opportunity or recruiting, we’re all about bringing people together for a shared purpose. Find your people.