Marketing & Brand
Permanent
Auckland
Posted 13/08/2026

Events & Engagement Lead

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About the Opportunity
Ford is an iconic global brand with a proud local legacy, and a culture built on respect, service, and delivering a great customer experience across the full lifecycle (pre-sales, service and after sales).

Based in Ellerslie, Ford NZ is on a transformation journey to remain an innovative market leader. With deep heritage (120 years in NZ) and the scale of a global organisation, it’s a fast-moving environment where pace, process, governance and stakeholder management matter — you’ll be comfortable navigating structure and ambiguity while keeping delivery tight and outcomes clear.

The marketing team is a highly collaborative, delivery-led environment with strong cross-functional involvement. Marketing works closely with Product, Sales and the wider business, and success comes from people who can work through complexity, influence stakeholders, and maintain momentum while operating within a global brand and governance framework.

Tribe are proud to be partnering with Ford on a number of new roles to support their mission to grow market share.
In this role, you will:
  • Own end-to-end planning and delivery of Ford NZ events and activations
  • Deliver product launches (dealer, partner and public-facing) with tight run-of-show
  • Plan and run dealer conferences, incentive trips and training events (NZ + offshore)
  • Lead flagship activations (e.g., Fieldays) and partnership activity (some nights/weekends)
  • Manage the marketing vehicle fleet and database (fuel, grooms, transport for events/media)
  • Manage suppliers and agency partners (venue, production, travel, catering) for quality + value
  • Own event budgets (forecasting, approvals, accruals, reconciliation and reporting)
  • Lead Health & Safety planning: site checks, risk assessments, inductions and incident follow-up
What You’ll Bring
  • 8+ years’ experience with a strong focus on events and marketing delivery
  • Proven success running high-pressure, high-visibility events end-to-end
  • Strong project management: timelines, dependencies, decisions, and calm execution
  • Confident stakeholder manager — can “manage up/out/down” with tact and firmness
  • Commercially pragmatic: can translate big ideas into workable plans within budget/time
  • Strong supplier and agency management (briefing, negotiation, performance, outcomes)
  • Working knowledge of event Health & Safety and risk management (certification a plus)
  • High EQ and discretion — trusted relationship-holder with dealers and senior stakeholders
  • Comfortable in a global operating model (process, governance, offshore dependencies)
What’s on Offer 
  • High-trust, high-visibility role in an iconic brand with genuine local momentum
  • Huge variety: launches, dealer events, trips, partnerships and flagship activations
  • Collaborative, low-ego marketing team with shared ownership and shared wins
  • Not a one-person band — outsourced event support is in place alongside internal support
  • Flexible and fair culture (time in lieu / give-and-take around peak event periods)
  • Penrose based with limited day-to-day travel, plus key events requiring onsite presence
Next Steps? 
To keep things simple, we ask that all applications are submitted through this advert. We’ll review applications as they come in and be in touch.

For any questions give Suzie Gates a call on 0221599311 and quote Job ID: 18362 for a confidential chat.

To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.  

Tribe is a group of specialist teams, each of who truly understand their world, and together they partner to understand yours. Whether you’re looking for your next opportunity or recruiting, we’re all about bringing people together for a shared purpose. Find your people.