LinkedIn Tips - Get your profile noticed!
There are three distinct reasons why you should have a LinkedIn profile:
- To connect and build your network
- To find your next/future job
- To stay informed and keep up to date with what is happening in your industry
Invest time in building your profile
Make sure you take the time to fill out every section of your profile. ‘Completeness’ is important. If a potential employer or a recruiter is looking at your profile, they want to be able to see a complete snapshot of you – your work experience, achievements, skills, education and what people think of you (recommendations).
Create a custom URL
Customise your URL rather than the URL LinkedIn automatically assigns, to make it easier to publicise your profile
- Click the Me icon at the top of your homepage
- Click View Profile
- Click Edit public profile & URL (on the right rail)
- Under Edit your custom URL in the right rail, click Edit icon next to your public profile URL
- Customise your URL e.g. com/yourname
- Click Save
Put a face to your name
Take a clear, friendly and professional headshot.
Write a Headline
Your headline will show up for recruiters or anyone searching under your name. It will default to your current job title and company – but it doesn’t need to. You can use this space to showcase your speciality; it needs to be short and succinct (maybe 6-12 words) telling a story as to who you are and what you’re all about.
Write a summary
Think of this as your elevator pitch. A couple of short paragraphs that focus on the impact you have had or your aspirations you have for your career. Showcase the good stuff about you and your unique offering and what you’re all about. Inject your personality and be sure to write in first person as it sounds more authentic and personal.
Outline your work experience
Your experience section should be fleshed out to describe your role, your achievements and what impact you had. Add your company website and include any big projects you’ve worked on or, if you’re just starting your career, include volunteering work you have done.
Update your contact info and location
Add your email address and/or your phone number to make sure people can get in contact.
Your professional brand is the key to all new opportunities, to build your brand and set yourself up for success. We hope that these Tribe LinkedIn tips help you on your job search!
Be interested and interesting
Make an effort to be seen on LinkedIn at least once a day (if not more). This can be as easy as liking, sharing or commenting on a post that interests you. As you start to build you confidence on the platform you may even put pen to paper (or fingers on keyboard) and write an opinion piece of your own, if that's you thing. If not video is your friend, with x5 the engagement of a static post, a video post can bring forward your personal brand.