About the Company:
Arvida is one of New Zealand’s leading retirement and aged care providers, with a network of 34+ unique, resident-led communities throughout the country. With a purpose to transform the aging experience in Aotearoa, Arvida places wellbeing, connection, and purpose at the heart of every village.
The organisation has grown rapidly and ambitiously over the past few years — including the strategic acquisition of new communities and development of new communities in new locations throughout NZ. As part of its bold strategy, Arvida is investing in a purpose-led, customer-first marketing approach, with a focus on deeper local engagement.
The Brand and Marketing team has grown into a team of 7, including digital, communications/content/PR, marketing ops and local marketing managers. With a strong culture of collaboration, ideas, and momentum, the team is known for challenging the status quo and building energy around new initiatives. Arvida have a new, exciting strategy aspiring to be New Zealand’s most loved retirement communities.
Arvida's values guide everything they do:
- Being There – Listening, connecting, and supporting others
- In it Together – Collaborating, sharing strengths, and working as one team
- Look for a Way – Innovating, doing what’s right, and making things happen
Why Join Arvida?
This role offers the opportunity to shape a new function within a fast-moving, people-first organisation. It’s a chance to build meaningful connections across New Zealand’s communities, work with a passionate team, and do work that matters — every day.
You'll enjoy:
- Joining an ambitious, supportive team with genuine purpose
- The ability to lead your own initiatives and campaigns
- Collaboration with creative thinkers and industry experts
- Variety, challenge, and visible impact in a newly created role
- A workplace where innovation is encouraged and celebrated
- The opportunity to help thousands of New Zealanders thrive
About the Role:
Arvida is looking for a Marketing Manager to support a product portfolio across its vibrant retirement communities. This role is key to driving local community marketing initiatives across NZ, and success that aligns with Arvida’s brand, values, and sales goals. This role plays a vital role in delivering the company strategy for Arvida to become New Zealand’s most loved retirement communities.
It is truly integrated marketing role, filled with variety reporting into the experienced GM Sales& Marketing and working closely with fellow marketing colleagues.
The official title for this role is “Community Marketing Manager”
In this role, you will:
- Partner with Village Sales and Operations Managers to deliver tailored, community-level marketing plans
- Design and implement end-to-end marketing programmes that support lead generation, brand awareness, and sales conversion
- Develop on-brand local marketing content, materials, and events in collaboration with agencies and internal teams
- Analyse performance data to optimise campaigns and embed a test, learn, and refine approach
- Monitor market trends, competitive insights, and customer feedback to inform local strategies
- Manage budgets and marketing resources to maximise impact and efficiency
- Lead a specific portfolio area within the marketing team and share expertise across the group
- Work with agencies
- Champion Arvida’s values and foster collaborative relationships across all levels of the business
This role is based in either Auckland or Wellington.
About You:
You will be an experienced values led generalist marketer who enjoys making a tangible impact at a community level. You’re commercially savvy, proactive, and relationship-driven, with strong attention to detail and a passion for meaningful work. Ideally you will have experience working across a product portfolio, collaborating with colleagues at a local level, be curious, listen, share recommendations and help to deliver strong sales opportunities and results through marketing.
What you’ll need:
- You will be an intermediate level marketer from the services sector. We are open to sector here! It’s about you - your experience and what you can bring personality wise to the company
- Experience working in medium to large, service-led organisations, where you have had an opportunity to innovate.
- Ideally you will have led a product portfolio within a business with a unique/bespoke view to implementation in local or specific areas (each community is treated individually at Arvida).
- Broad generalist marketing expertise across digital, print, brand, and local event and community marketing. It is essential you are a data led, insights driven marketer with sales lead marketing experience for success in this role.
- Proven ability to develop and execute effective marketing campaigns that drive results – in this instance the focus is on lead generation with some brand awareness
- Strong commercial acumen and an understanding of how to align marketing with business goals
- Excellent communication and relationship management skills across all levels. Being curious and having strong listening and influencing skills as the subject matter expert for your portfolio are essential traits for success
- Experience working with external agencies and suppliers to deliver high-quality outputs
- Proficiency with CRM platforms, Microsoft Office, and marketing systems
- Strong project, time, and budget management skills
- A collaborative, solutions-focused mindset and a genuine interest in improving the lives of older New Zealanders and helping create New Zealand’s most loved retirement communities.
To find out more, please get in touch with Suzie Gates on 0221599311 for a confidential chat.
To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.
At Tribe we have our guiding light to show us the way. We bring our whole selves to work. We encourage inclusion in every single interaction. We genuinely care about people and are curious about their stories. We celebrate all points of view. We will help you find your tribe, the same way we have. We’re all on a journey together so come along…
