Shopper Marketing Manager

About the Company:

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy combines Vin (the French word for wine), with Archy (from the Ancient Greek word for leadership). Together it means wine leadership.

Vinarchy is one of the world’s leading dedicated wine companies and home to an incredible range of global brands led by Hardys, Campo Viejo and Jacob’s Creek.

Their quality wines offer something for everyone, and every occasion – each bringing its own unique story to the world. They craft wines in Australia, New Zealand, Spain and South Africa, with their global sourcing footprint also spanning premium grape growing regions in Italy, Argentina, France, the United States and Chile.

Vinarchy will redefine wine by meeting the fast-changing needs of our consumers with new formats, innovative products and experiences that welcome all into wine for moments of celebration and connection.

Vinarchy is a place where passionate people can do their very best work, break new ground and redefine the industry they love.


About the Role:

Reporting to the Senior Shopper Marketing Manager, you’ll contribute to the strategy, execution and evaluation of shopper marketing campaigns across key NZ channels, including grocery, retail and on-premise.

This highly cross-functional role sees you working closely with internal teams – sales, brand, digital – as well as managing external agency partnerships.

From multi-channel activations and in-store touchpoints to POS, trade tools and sponsorships, you’ll be at the forefront of how the brands come to life where purchase decisions are made.

You’ll contribute to annual planning, campaign delivery, ROI measurement and trade marketing support.

You'll also work on POS creation, support event execution, and ensure all promotional activity is insight-driven and delivers real business impact.


About You:

You’re an experienced shopper marketer with a deep understanding of the FMCG landscape – ideally with some exposure to wine or liquor.

You know what drives shopper behaviour and have a track record of delivering effective, commercially sound campaigns.

Analytical yet creative, you're comfortable balancing brand-building with ROI.
You’re confident managing budgets, influencing stakeholders and collaborating across functions.

Proactive, organised and resilient, you thrive in a fast-paced environment and are ready to help a challenger wine brand stand out in a competitive retail space.


Apply Now!


To find out more, please get in touch with Ben on 0274656903 for a confidential chat.

To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying. 

At Tribe we have our guiding light to show us the way.  We bring our whole selves to work.   We encourage inclusion in every single interaction.  We genuinely care about people and are curious about their stories.  We celebrate all points of view.  We will help you find your tribe, the same way we have.  We’re all on a journey together so come along…