About the Company:
Arvida is one of New Zealand’s leading retirement and aged care providers, with a network of 34+ unique, resident-led communities throughout the country. With a purpose to help New Zealanders live a truly fulfilling life as they age, Arvida places wellbeing and connection, at the heart of every village.
The organisation has grown rapidly and ambitiously over the past few years — including the acquisition and development of communities throughout NZ. As part of its bold strategy, Arvida is investing in a purpose-led, customer-first marketing approach, with a focus on deeper local engagement.
The Marketing team has grown into a team of 7, including digital, communications/content/PR, marketing ops and community marketing managers. With a strong culture of collaboration, ideas, and momentum, the team is known for challenging the status quo and building energy around new initiatives. Arvida have a new, exciting strategy aspiring to be New Zealand’s most loved retirement communities.
Arvida's values guide everything they do:
- Being There – Listening, connecting, and supporting others
- In it Together – Collaborating, sharing strengths, and working as one team
- Look for a Way – Innovating, doing what’s right, and making things happen
Why Join Arvida?
This newly created role offers the opportunity to refocus the function with local area marketing within a fast-moving, people-first organisation. It’s a chance to build meaningful connections across New Zealand’s communities, work with a passionate team, and do work that matters — every day.
You'll enjoy:
- Joining an ambitious, supportive team with genuine purpose
- The ability to lead your own initiatives and campaigns
- Collaboration with creative thinkers and industry experts
- Variety, challenge, and visible impact in a newly created role
- A workplace where innovation is encouraged and celebrated
- The opportunity to help thousands of New Zealanders thrive
About the Role
Arvida is redefining retirement living where they are aspiring to be New Zealand’s most loved retirement communities – and we’re looking for a strategic and inspiring National Marketing Manager to help lead the charge. This is a lead marketing role within the business – I know this role is going to be really popular as roles like this don’t come up often, and with a brilliant brand in such a fantastic, growing sector!
This is a fantastic opportunity to lead a nationally recognised organisation/brand with purpose at its heart. Reporting to the GM Sales & Marketing, you’ll work with a high-performing team and take ownership of brand, digital, product and local marketing initiatives that drive awareness, engagement and growth.
You will oversee your team working closely with sales leads and community managers to align marketing efforts with on-the-ground insights, driving connection and conversion across villages.
In this role, you will:
- Lead the development and execution of Arvida’s national marketing strategy
- Manage a talented marketing team across brand, digital, operations, and local community marketing managers
- Oversee all brand, campaign, digital, event, sponsorship and partnership activity
- Drive lead generation strategies and customer acquisition initiatives. This is the main focus of the role.
- Translate data and insights into action – measuring what matters and making smart decisions
- Build and protect Arvida’s brand in market, ensuring consistency and impact
- Partner closely with Sales Managers and Village Managers and executive stakeholders
- Manage marketing budgets and external agency relationships
- Report progress and opportunities to executive and board level
- Foster a collaborative, high-performance team culture aligned to Arvida’s values
This role is based in either Auckland or Wellington.
About You
You're a strategic thinker and hands-on proven senior marketing leader across the full marketing mix – and a proven ability to turn vision into action. You're commercially savvy, deeply collaborative, and have a flair for storytelling, brand building and customer connection. We are looking for proven success in lead generation strategies and customer acquisition initiatives. You will be all about the numbers.
You bring:
- Senior-level services sector marketing leadership experience, ideally in complex, innovative and collaborative organisations
- Strength in brand strategy, campaign planning, digital marketing and lead generation
- Excellent stakeholder engagement and relationship skills
- High EQ and strong communication skills – able to influence at all levels, with confidence presenting to exec and board level
- A data-led, insight-driven, naturally curious mindset
- Strong people leadership skills – you inspire high performance, build great team culture, and know how to grow capability. With a collaborative, values-led leadership style.
- An eye for innovation and a knack for uncovering new opportunities
Above all, you’re values-led and motivated by the opportunity to use your skills to help people live their best lives. With a collaborative, solutions-focused mindset and a genuine interest in improving the lives of older New Zealanders and helping create New Zealand’s most loved retirement communities.
To find out more, please get in touch with Suzie Gates on 0221599311
for a confidential chat. Be sure to apply to this ad so your CV is in the mix, this role is going to be popular.
To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.
At Tribe we have our guiding light to show us the way. We bring our whole selves to work. We encourage inclusion in every single interaction. We genuinely care about people and are curious about their stories. We celebrate all points of view. We will help you find your tribe, the same way we have. We’re all on a journey together so come along…
