Digital Marketing Manager

About the Company:

Arvida is one of New Zealand’s leading retirement and aged care providers, with a network of 34+ unique, resident-led communities throughout the country. With a purpose to help New Zealanders live a truly fulfilling life as they age, Arvida places wellbeing and connection, at the heart of every village.

The organisation has grown rapidly and ambitiously over the past few years — including the acquisition and development of communities throughout NZ.  As part of its bold strategy, Arvida is investing in a purpose-led, customer-first marketing approach, with a focus on deeper local engagement.

The Marketing team has grown into a team of 7, including digital, communications/content/PR, marketing ops and community marketing managers. With a strong culture of collaboration, ideas, and momentum, the team is known for challenging the status quo and building energy around new initiatives. Arvida have a new, exciting  strategy aspiring to be New Zealand’s most loved retirement communities.
Arvida's values guide everything they do:
•    Being There – Listening, connecting, and supporting others
•    In it Together – Collaborating, sharing strengths, and working as one team
•    Look for a Way – Innovating, doing what’s right, and making things happen

About the Role: 

This role is based in either Auckland or Wellington.

You’ll be joining an established, high-performing Sales and Marketing team that’s customer-obsessed and commercially driven. As Digital Marketing Manager, you’ll take the lead on Arvida’s digital sales presence and performance, shaping the long-term roadmap and delivering engaging, data-driven digital experiences that generate leads and drive conversion.

This is a role where smart use of data and reporting is essential. You’ll constantly track what’s working (and what’s not), identify opportunities, and drive improvements. You’ll also play a central role in managing Arvida’s external agency partner, ensuring smooth execution across SEO, SEM, digital media, and content delivery.

• Leading Arvida’s digital marketing roadmap and delivery of key initiatives
• Using data and reporting to monitor performance, identify opportunities, and drive ongoing optimisation across all digital channels
• Managing day-to-day relationships with digital and media agency partners to ensure delivery aligns with strategy and goals
• Owning marketing automation and digital customer journeys – from first click to conversion
• Driving performance across SEO, SEM, paid social, digital media, and CRM
• Implementing, tracking, and optimising campaigns using GA4, Microsoft Dynamics, CMS and other platforms
• Collaborating with internal stakeholders and IT to deliver future-fit, integrated solutions
• Lifting digital capability across the wider team through coaching and knowledge-sharing

About You: 

• Senior-level services sector marketing in digital marketing or digital project delivery roles
• Strong analytical skills and a proven track record of using data to drive performance
• Experience working with and managing external digital and media agencies
• Hands-on knowledge of GA4, SEO/SEM, CRM systems, campaign reporting and automation tools
• A data-led, insight-driven, naturally curious mindset
• Commercially savvy with solid project management experience
• Experience in service, retirement, or property industries is a plus

Apply Now!

To find out more, please get in touch with Rachael Evans on 027 253 9342 for a confidential chat.

To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.  

At Tribe we have our guiding light to show us the way.  We bring our whole selves to work.   We encourage inclusion in every single interaction.  We genuinely care about people and are curious about their stories.  We celebrate all points of view.  We will help you find your tribe, the same way we have.  We’re all on a journey together so come along…