Our History

Every successful tribe had humble beginnings. Ours is no different, so here’s our story. Whilst this is about our heritage, we’d love you to feature in our future.

Tribe Chiefs

1995 - 2012

James Brooke and Jenny Jones founded two specialist recruitment and search agencies, which go on to become New Zealand market leaders. These businesses are purchased by Australian private equity organisations and subsequently list on the Australian Stock Exchange

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May 2014

Tribe launches in James and Jenny’s kitchen!  

After time out with their tribe, Jenny and James launched Tribe with a focus on bringing high-performance culture, diversity, employment brand collaboration and partnership-driven commercial outcomes to the forefront of recruitment and search practices 

Tribe City Works Depot

July 2014

TribeHQ moves to City Works Depot, gets noticed and starts growing 

Emma Scott - Tribe


Emma Scott, HR Industry Leader joins as Co-Tribal Chief

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Tribe launches its internal drive for high-performance culture, starting a journey that became all-consuming and completely engaging and became a driver for everything we do

Tribe Inclusion and Diversity

2017 - 2018

Tribe gets appointed to the New Zealand Government Recruitment and Search Panel

Tribe establishes a market-leading research unit using technology as an enabler 

Tribe innovates the way employee value propositions are taken to market through compelling and engaging content  

Tribe Group Team

2014 - 2019

Tribe grows from two people to 34, forming partnerships with some of Aotearoa's most progressive organisations and government and local body agencies 

Tribe becomes a New Zealand Immigration Accredited Agency 

Tribe gets the Accessibility Tick and is proud to start our relationship with Diversity Works NZ 

We meet The Cookie Project and become truly humbled by what some people will do for others. People with Big Hearts



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Tribe Sustainability Community


Tribe hits 10,000 LinkedIn followers. Advised by LinkedIn we are the Number One followed agency (under 50 staff) of any agency in Aotearoa! 

LinkedIn also advises that our content has 10 times the engagement of other agencies in New Zealand 

Tribe launches a Sustainability Code and reworks all business practices with the help of Green Business HQ - reduce, reuse, recycle

Tribe invests substantially in insights driven database technology and multiple API’s to continually access the best integration technologies. Research and data start driving our business. 

A full-time BI Analyst is employed to focus on technology-driven enhancements, improving our capability (and therefore our offering) every single day 

Tribe launches 'The Tribe Way' - the way we do things round here - founded on the principles of Ngakau PonoNgakau Maia, Ngakau Hihiko and Ngakau Mahaki

Tribe Group Team


committed, focused, hardworking and fun tribe team of 34  

Eight specialist teams covering temp, contract, permanent recruitment, search, outplacement, career transition and psychometric services 

Probably New Zealand’s fastest organically growing agency.




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August 2020

TribeTech is established, supplying highly skilled technology candidates into companies on a permanent, temp and contract basis.

David Hammond - Tribe

April 2021

David Hammond joins Tribe to lead our second sub-brand Tribe Leadership. Leading the way in executive recruitment across Aotearoa NZ. 

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