Farrah Breads Ltd. appoints new Chief Financial Officer
Brad Gatehouse and the Tribe Executive team are pleased to announce the appointment of Dean Watson as Chief Financial Officer of Farrah Breads. Dean joins the business at an exciting time, bringing strong financial leadership experience to support the next phase of growth.
Dean Watson is an experienced Chief Financial Officer with a strong track record of working in fast-moving, high-growth organisations. He brings deep expertise across cash flow management, business planning, risk management and financial leadership, alongside a proven ability to build and lead high-performing teams. With experience spanning FMCG and manufacturing environments, Dean is well placed to support Farrah Breads continued growth and operational complexity as the business enters its next phase.
Reflecting on the appointment process, Dean said:
“The team at Tribe Executive were fantastic to work with throughout the recruitment and appointment process for the Farrah Breads role. Communication and feedback were exceptional, and I was kept well informed at every stage. Farrah Breads has made a real mark within the New Zealand market, and I’m excited for the opportunity to contribute to their ambitious growth plans.”
Mike Murray, General Manager of Farrah Breads ltd. added:
“Appointing a CFO with the right FMCG and manufacturing experience is never straightforward. We went through some lean periods in the search and got close more than once, but Brad stayed the course, kept the bar high, and ultimately delivered a standout CFO for Farrah Breads. The process was honest, well managed, and handled with real persistence throughout. I’d happily use Tribe Executive again and wouldn’t hesitate to recommend their executive search services.”
Farrah Breads is a proudly New Zealand-owned, founder-led FMCG business, recognised for its innovation, quality products and strong brand presence across the local market. With a clear vision for growth, the business continues to invest in leadership capability and long-term performance.
Brad Gatehouse and the Tribe Executive team are delighted to see Dean step into the CFO role and wish him every success as Farrah Breads enters its next phase of growth.
If you’re aiming to build out your executive leadership team or considering your next move, reach out to Brad Gatehouse or the Tribe Executive team for a private conversation.