Tribe conducts a nationwide search to help launch new global wine company, Vinarchy

Vinarchy is a newly launched global wine company, established in May 2025 through the combination of Accolade Wines and Pernod Ricard’s Australian, New Zealand, and Spanish wine portfolios. The company brings together an exceptional collection of global and regional brands. Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.

Tribe is proud to have partnered with Vinarchy. Tribe Executive recently assisted Kiri Hyde to find her tribe at Vinarchy New Zealand as their General Manager. Following Kiri’s appointment, Tribe Recruit were tasked with finding the talent to build their new commercial team.

This started with the leadership team, finding the right candidates to fit into those roles. Once the leadership team was in place, we then worked with those leaders to fill out their teams across On-Premise Sales, Retail Sales, Category and Shopper Marketing along with supporting functions (Finance, Admin, HR).

We encountered the unique challenge of recruiting for these positions prior to the public announcement of the newly established Vinarchy brand. As a result, traditional advertising channels could not be utilised. Instead, most roles were successfully filled through Tribe’s extensive professional network, leveraging targeted search, headhunting, and direct engagement with potential candidates.

Tribe engaged its full FMCG team to conduct a nationwide search - filling roles in the major hubs as well as throughout regional NZ. We worked in a timeframe that meant the new appointments could hit the ground running, with Vinarchy’s full team on board for their first day of trading.

“We believe the new Vinarchy commercial team brings a strong blend of liquor, traditional FMCG and multi-market experience, setting them up for success to deliver on the ambitious target of re-shaping the wine category itself”, said Tribes Cameron King, Executive Search Lead and Head of Sales, Marketing & Digital.

Kiri Hyde, General Manager, said, "Vinarchy brought Tribe on board to partner with us in establishing a whole new route to market in New Zealand. Their deep understanding of the FMCG industry meant they quickly grasped our business needs and specifics for each role. Their network and understanding of talent in the market is second to none, meaning they provided excellent shortlist options and ultimately the team we’ve recruited is, I believe, the best in the market."

Tribe looks forward to seeing Vinarchy push the boundaries in the New Zealand wine market and wish them every success.

For businesses looking to expand their leadership team or make changes at C-suite level, connect with the Tribe Executive team for a confidential discussion. For anyone needing to create an entire team from the ground up, talk to the proven experts at Tribe Recruit.