Why is purpose important for high growth organisations?

Having recruited leaders for high-growth companies, honing in on a compelling purpose is absolutely key. When you're looking to attract top-notch talent and drive your team toward those ambitious growth goals, a strong purpose is your secret weapon. It's the motivational glue that binds your team together, instilling a deep commitment to surpassing those high growth targets. Plus, a shared purpose helps shape a distinctive company culture, making your organisation even more appealing to the exceptional talent you need for those growth surges. 

But it's not just an internal affair—it's the external magic too. A clear purpose builds trust with customers, investors, and the broader community. It resonates beyond your office walls, turning customers into loyal advocates, investors into confident backers, and the community into staunch supporters. Importantly, it ensures that your high-growth strategy isn't just about the numbers; it's about consistently delivering real value to the people you serve. 

And here's the game-changer: purpose is the secret sauce for innovation and resilience. When your team understands the 'why' behind their work, it sparks creativity and fresh ideas. This kind of innovation is pure gold when navigating the challenges that come with high growth. Purpose becomes your compass, guiding you not just towards growth, but sustainable growth. It encourages decisions that benefit not only the bottom line but also your people, the community, and the planet. So, as you seek out leaders for high-growth companies, make purpose more than a buzzword—it's the driving force propelling your organisation towards lasting success and growth. 

Think about Patagonia — they're not just about killer outdoor gear. Their commitment to saving the planet? It's not just a marketing thing; it's their heartbeat. And guess what? It's turned their team into a powerhouse of passion and performance. That's the magic of purpose! Patagonia is a trailblazer in purpose-driven business, has shown us that aligning company values with a higher purpose can lead to exceptional team performance. Their commitment to environmental sustainability has not only resonated with consumers but has also inspired employees. By fostering a culture centered around a shared purpose, Patagonia has cultivated a highly motivated and dedicated team, contributing significantly to their ongoing success. 


Feel free to reach out if you would like to have a chat around your hiring strategy and how it aligns with your growth goals.  

Cameron King

Search Lead, and Head of Sales, Marketing & Digital

+64 22 073 1320


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