Acorn Group appoints new General Manager

Caroline Potter is a senior FMCG leader with over 20 years’ experience across Sales, Marketing, Innovation and NPD. As Head of Marketing & NZ Sales at Walter & Wild, she led large teams, strengthened capability, and has driven growth across household brands including Gregg’s, Hubbards, Vitafresh and Aunt Betty’s. Previously, as GM Marketing & Innovation at Prolife Foods, she helped scale the Mother Earth, Flemings and Donovan brands. Caroline is a proven commercial leader with a strong track record of building brands and delivering results.

Reflecting on her appointment, Caroline said:

“I am delighted to be joining the team at Acorn Group, a dynamic business dedicated to bringing international FMCG brands to Kiwi consumers. I’m looking forward to working with great brands, partners, and the rest of the Acorn Group team to continue their impressive growth.”

Tim Oakes, Board Chair of Acorn Group added:

“I’m delighted to welcome Caroline Potter to the role of General Manager of Acorn Group. Caroline joins us following successful and progressive careers with Prolife Foods and Walter & Wild where she worked with many highly recognisable FMCG brands. She’s an experienced innovator and marketer with a sales-led approach, deep FMCG expertise, a strong industry network and a respected reputation. Caroline is energised by working with teams, nurturing talent, and enabling fast paced, responsive environments to thrive. Welcome to the Acorn Group team, Caroline!”

Acorn Group is a leading privately owned New Zealand FMCG brand, marketing and distribution business dedicated to ‘Making Better Happen’, delivering better choices for consumers, better solutions for retailers, and better opportunities for brand partners. With a proven track record of building brand presence and driving sales across the country, Acorn Group represents and distributes some of the world’s most recognisable FMCG brands. Through market entry expertise, tailored brand development, and retail execution, the company provides end-to-end solutions that ensure sustainable growth and long-term success for its partners.

Tribe Executive wishes Caroline all the best in her new role at Acorn Group.

For businesses looking to expand their leadership team or make changes at C-suite level, connect with Cameron King or the Tribe Executive team for a confidential discussion.