About the Opportunity
Ford is an iconic global brand with a proud local legacy, and a culture built on respect, service, and delivering a great customer experience across the full lifecycle (pre-sales, service and after sales).
Based in Ellerslie, Ford NZ is on a transformation journey to remain an innovative market leader. With deep heritage (120 years in NZ) and the scale of a global organisation, it’s a fast-moving environment where pace, process, governance and stakeholder management matter - you’ll be comfortable navigating structure and ambiguity while keeping delivery tight and outcomes clear.
The marketing team is a highly collaborative, delivery-led environment with strong cross-functional involvement. Marketing works closely with Product, Sales and the wider business, and success comes from people who can work through complexity, influence stakeholders, and maintain momentum while operating within a global brand and governance framework.
Tribe are proud to be partnering with Ford on a number of new roles to support their mission to grow market share.
In this role you will:
- Own hands-on website management for Ford NZ and the dealer network, keeping content accurate, current and on-brand across nameplates, retail, ownership/service and more.
- Execute SEO and SEM activity to support visibility and performance, and ensure national campaigns/brand standards are deployed consistently across dealer websites.
- Lead end-to-end delivery of retail marketing programs with a strong execution focus - coordinating timelines, budgets, resources and agencies to get work delivered.
- Track and report on website KPIs and performance using insights to improve customer experience, content effectiveness and campaign outcomes.
- Own relationships with global/central support teams on current and future website technologies, advocating for New Zealand requirements and ensuring central teams are resourced to support local delivery.
What You’ll Bring
- 3–5 years’ experience in digital marketing, with a proven track record delivering programs across multiple channels.
- Solid analytical capability - comfortable using data to identify issues, recommend improvements, and measure outcomes.
- Confidence collaborating cross-functionally (marketing managers, sales, product, customer service, dealer network, external partners).
- You genuinely enjoy implementation and delivery - you like being the person who turns plans into live, accurate, customer-facing execution (getting content, campaigns and updates delivered cleanly and on time).
- Strong communication skills (written, verbal, presentation) plus proficiency in Microsoft Office and marketing analytics tools.
What’s on Offer
- Join an iconic, household-name brand with ~120 years in New Zealand, strong local heritage, and deep community presence.
- A role with meaningful scope, visibility, and genuine internal career pathways.
- Exposure to complex stakeholder environments (marketing, sales, product, customer service, dealer network, agencies and tech partners).
- The opportunity to work with global/central technology teams to shape what’s deployed locally and how NZ is supported.
- Be part of a collaborative, high-performing marketing team, office based in Penrose.
Please note internal title is Digital Integration Lead.
Next Steps?
To keep things simple, we ask that all applications are submitted through this advert. We’ll review applications as they come in and be in touch.
For any questions give Siobhan Chaney a call on +64 27 206 2735 and quote Job ID: 18367 for a confidential chat.
To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.
Tribe is a group of specialist teams, each of who truly understand their world, and together they partner to understand yours. Whether you’re looking for your next opportunity or recruiting, we’re all about bringing people together for a shared purpose. Find your people.