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  4. General Manager - Marketing
ExecutivePermanentAuckland

Posted 03/09/2026

General Manager - Marketing

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About the Opportunity: 

Indevin is one of New Zealand’s leading wine companies, with a global customer base and a portfolio spanning consumer brands, wine supply and strategic partnerships. Home to the iconic Villa Maria brand alongside Esk Valley, Leftfield and other brands, the business combines significant New Zealand production capability with an increasingly international commercial footprint.

Reporting to the Chief Customer Officer, this role will lead Marketing through a pivotal period of evolution as Indevin continues to embed its strategy to be a market led provider of high quality, customer centric wine solutions. The opportunity is to bring fresh thinking to Villa Maria, strengthen the wider portfolio and build marketing capability that delivers sustainable commercial growth.
  • Lead the marketing, brand, communications and activation strategy
  • Shape the evolution of Villa Maria and the wider branded portfolio
  • Translate customer and consumer insight into compelling brand propositions
  • Drive innovation and NPD, identifying commercially attractive growth opportunities
  • Strengthen market activation and customer facing execution across global markets
  • Build engagement, capability and performance across the marketing team
What’s You’ll Bring: 
  • Proven senior marketing leadership experience within FMCG, CPG, consumer brands or another customer led environment
  • Strong brand leadership capability, with experience managing complex portfolios
  • Demonstrated track record in insight-led innovation, NPD and delivering commercial growth
  • Strong commercial acumen, with the ability to prioritise investment and resources
  • Experience operating across international markets, with global exposure highly valued
  • Proven people leadership experience, including developing teams through change
  • Executive presence and strong stakeholder management capability
  • Hands on, collaborative leadership style with the ability to combine strategy and delivery
What’s on Offer:
  • Senior marketing leadership role with New Zealand’s largest wine business and one of New Zealand’s most recognised wine brands
  • Opportunity to shape the next chapter of Villa Maria and the wider portfolio
  • Broad remit spanning brand, innovation, activation, communications and digital
  • Genuine mandate to strengthen marketing capability, culture and commercial impact
  • Global exposure across markets, customers and the wider wine industry

Join a New Zealand owned business with global reach and significant growth ambition

Next Steps? 

To keep things simple, we ask that all applications are submitted through this advert. We’ll review applications as they come in and be in touch.

For any questions give Cameron King a call on 0220731320 and quote Job ID: 18481 for a confidential chat.

To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.  

Tribe is a group of specialist teams, each of who truly understand their world, and together they partner to understand yours. Whether you’re looking for your next opportunity or recruiting, we’re all about bringing people together for a shared purpose. Find your people. 
 

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