SEO & AI Specialist

The Opportunity
Love travel, technology and the ever-changing world of digital search? Here's an opportunity to bring all three together!

Imagine helping travellers around the world discover their next great adventure, whether that's hitting the open road in a campervan, exploring Australia's incredible landscapes or planning an unforgettable New Zealand road trip.

We're partnering a global leader in tourism to find a talented SEO & AI Search Specialist to help shape how its brands are discovered online.

With an extensive portfolio of tourism brands, digital platforms and booking experiences spanning New Zealand, Australia and North America, the role offers an exciting opportunity to make a genuine impact on a global scale.

This is a newly created role where you'll take ownership of technical SEO and emerging AI search optimisation, ensuring the companies brands are visible, discoverable and recommended across traditional search engines and AI-powered platforms.

You'll be hands-on, working across technical SEO, AI/LLM visibility, structured data, site performance and digital optimisation, turning complex technical challenges into meaningful commercial outcomes.

We're looking for someone who loves getting into the detail, isn't afraid to experiment and can demonstrate how their work has improved organic visibility, AI citations, website traffic and conversions.

You'll collaborate with talented marketing, digital and development teams across multiple markets, with the freedom to test new ideas, introduce smarter solutions and help shape the future of search in an industry that's all about exploration.

Own technical SEO and AI search optimisation across multiple brands, websites and international markets.
Improve organic rankings, AI-generated citations, discoverability and conversion performance.
Implement scalable technical solutions across structured data, site architecture, indexing and emerging AI search platforms.

What You’ll Bring

Proven technical SEO experience with demonstrated, measurable results.
Hands-on experience improving AI/LLM search visibility, citations and discoverability, using relevant tools.
Strong capability across schema, crawlability, Core Web Vitals, GA4, GTM and CMS platforms.
A commercial mindset, with examples of SEO initiatives delivering increased traffic, leads or conversions.
Confidence collaborating with marketing, digital and development teams.

What’s on Offer

Auckland-based (Mangere)- hybrid working (three office days).
Autonomy to build and shape an emerging global capability.
Exposure to international brands, evolving AI technologies and meaningful commercial projects.
Career pathways across the global business
The opportunity to experience our products through crew familiarisation and product-experience benefits

Next Steps?
To keep things simple, we ask that all applications are submitted through this advert. We’ll review applications as they come in and be in touch.

For any questions give Vic Jack a call on 021552550 and quote Job ID: 18703 for a confidential chat.

To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.

Tribe is a group of specialist teams, each of who truly understand their world, and together they partner to understand yours. Whether you’re looking for your next opportunity or recruiting, we’re all about bringing people together for a shared purpose. Find your people.

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SEO & AI Specialist

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